Products
Passion For Quality
We appreciate and celebrate people living an active life and love quality products that are "tailor made" to assist people in accomplishing their goals and objectives.
Quality Standards
We have high standards and our goal is to sell the highest quality products we possibly can.
We define quality by evaluating which customer this product would work for, the technical components in the products, the value it would add to a particular customer and the appearance of all of the products we carry. We see ourselves as "buying agents for our customers" and not the selling agents for the manufacturers.
Satisfying and Delighting Our Customers
Our Customers
They are our most important stakeholders in our business and the lifeblood of our business.
Only by satisfying our customers first do we have the opportunity to grow our business and grow the influence we want to have in our community.
Extraordinary Customer Service
We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about Dave's Running Shop to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with respect. Customers are our primary passion.
Education
We can generate greater appreciation and loyalty from all of our stakeholders by educating them about performance products and how they help them accomplish their specific goals.
Meaningful Value
We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers. We want our customers to be advocates of buying from experts rather than throwing money away at a discount chain.
Inviting Store Environments
Through in-store clinics, running groups, and the atmosphere we create, we want customers to want to be in our store often.

